Building People, Principles, Processes and Profits

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Education-Based Marketing: How to Make Business Come to You

There is a misconception in service businesses that your marketing's most important function is to promote what you do, or in other words, your services. We hear dozens of funeral home and cemetery executives answer the question “What differentiates you from your competitors?” with “Our services, of course.” Some have superior facilities or more beautiful grounds and more convenient locations, and a few have the willingness to take risks and provide very creative services to client families. But the fact is.… [Read More]

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